Mindful Packaging

Recently, the beauty industry has been trending toward messages that promote positive self-image rather than traditional beauty standards. Inspirational marketing campaigns that focus on self-love and authenticity are increasingly common. Beauty brands have broadcasted empowering messages to women about traditional gender roles, double-standards, and healthy body image. For many brands, physical enhancements are no longer the end goal of their products; rather, health and well-being have taken center stage, not only for innovative start-up companies but also among large and long-time players in the industry

While marketing efforts, from social media outreach to more traditional campaigns, play an important role in communicating your brand identity as a mindful health and beauty brand, product packaging is another creative outlet for you to get your message out and create the first link in the chain of customer loyalty. The value of a holistic and authentic outreach program cannot be understated, but using your label and packaging to instantly communicate your purpose with potential customers is the first step toward engagement.